About Bijoux 1940, Ethically sourced jewelry, Horn jewelry, Bone jewelry

About us

Bijoux 1940 is our fashion jewelry brand. The name Bijoux means Jewels and is of French origin, 1940 is the year of our inception. It was conceived & born out of Banaras Buttons & Beads Ltd. (est 2000) which has its roots attached with Banaras Bead MFG Co. (est 1940). Its understructure, vast experience and expertise as a pioneer establishment of beads, components & fashion jewellery enabled Bijoux 1940 to make an impactful incursion into global vogue, style & fashion market. Fused between ethnic and urban modern, be it jewellery pieces that make a bold impact, or remain ubiquitous — the design range is vast that warms up all alluring vibes & desires. Abode to the best costume, tribal, beaded, glass, semiprecious stones, copper, other metals & alloys, natural wood, natural horn, natural bone, handcrafted, Bijoux 1940 enables their wearer to transcend between varied moods, styles & senses.

Our wide range of selection serves all kind of markets, tastes & cultures. May it be Scandinavian vikings, Mediterranean, Parisian, Native American, African Tribal, Ethnic Indian, Bali, Bohemian, Youthful or Urban Modern.

These across the cultures designs and ideas are conceived through our deep connections with artisans & professional designers. This gives us a differential advantage to create distinctive range of jewellery & accessorise.

ABOUT THE CURATOR DIRECTORS

Raj Gupta

Managing Director & CEO

After earning Masters in Science and romancing with single engine solo flying, Raj knew that it was time to take the family legacy forward. He joined the organisation during early 70’s and started exploring Incredible India across its length & breadth from east to west and north to south wanting to procure the best of craftsmanship from the remotest parts of our nation. He extracted inspiration from infinite talents he discovered in people while searching to untangle the trails of handmade beads, components & handicrafts.

Now it was time to present, showcase and market the hidden treasures of artistry to the world. He travelled across the globe for over three decades exploring over 60 countries in harsh conditions, understanding their culture and requirements for unique handmade products. And, he filled the void by earning large and continuos export orders for decades to come.

Till date he is more active than ever envisioning his family, business, values & social work.

Pushpa Gupta

Director

Its rightly said that “behind every successful man there is woman”

It was no easy walk in the park for her to raise children all by herself while Raj was touring the world for months. Things came with a price but in the end it was worth it. In addition to this she made many business trips round the globe accompanying Raj for over 20 years giving him priceless, intangible & unconditional support.

Akash Gupta

Director

Bijoux 1940 was neology of Akash who started his full time career in 2003 after completing his Bachelor in Engineering & Masters in Business Administration.

Apart from learning the ropes over dinner table during his childhood he acquired the skills of running family business the hard way, right from bottom of the chain understanding each & every aspect of it.

An ardent globetrotter he felt the exigency to develop a brand reverberating with class, merit & vision.

He experienced the luxuriance in different constructions & raw material that would go into making of handmade fashion jewellery.

Possibilities seemed endless which became stimulating factors for him to set out into creating a vast range of innovating designs. Known to be a technocrat in the head, businessman at heart & artist from his soul he seized the opportunity with his fervent fancy, lead by his own study, the abyss of handcrafted modern & urban jewellery

Shweta Gupta

Director

Belonging to a very early & prominent gold & diamond business family of Agra (The city of Taj) Shweta has always had an eye for fine craftsmanship and for our age old traditions in textile weaving, fabrics & creative craft.

After completing her Masters in Commerce & MBA she single handedly established her boutique candles business during early 2000’s. Her creations could be seen across all top end hotels & establishments. The venture was small-scale but very special. As they say, “Best things come in small packages”.

2004- Shweta & Akash got married and creative synergies got generated. Both learnt a lot about the business from each other all these years and they continue to garner more.

Their twin daughters Aarshiya & Aanya are teens now and show the same traits of love for art & craft which they are extremely good at.

Fourth generation getting ready to be passed on the baton to??

Who knows??

Their life, their dreams, their destiny….

Daughters

Their twin daughters Aarshiya & Aanya are teens now and show the same traits of love for art & craft which they are extremely good at.

Fourth generation getting ready to be passed on the baton to??

Who knows??

Their life, their dreams, their destiny….